Did you know that there are 4.39 billion people connected to the internet? Out of that 2 billion people use Google Chrome. With this in mind, Google decided to let the users extend the functionality of their beloved browsers by chrome extensions. Google Chrome has a market share of 53.9% which is a huge number to consider for marketers.
As I said, these extensions extend the functionality of Google Chrome and hence help you be more productive and efficient. Hailing from a marketing background, I understand how important my time is. Every minute I spend on marketing is an hour earned. I put the internet to work and I need tools to make this happen.
As the saying goes, “A craftsman is as good as his tools“
With that said, let’s begin the list right away.
20+ Life-Saving Chrome Extensions for Smart Marketers
Chrome is the synonym for browsing, just like Google is the synonym for search. It’s the first preference for browsing the web. I remember watching a video on YouTube where a Microsoft engineer installed Google Chrome since Edge decided to embarrass him live on stage.
Google chrome web store is a huge market place to get your extensions from. It’s a huge market place & be sure to not get over-whelmed & install unnecessary chrome extensions. It will only make your browser heavy, which will only make the webpages load slower and/or slow down the over performance of your PC.
That being said, here’s the list.
#1 Grammarly Chrome extension
Grammarly is by far the best proof-reading tool out there. Trusted by over 5 million students, content marketers & experts across the globe.
Grammarly is a cloud-based proofreading system that’s being nailing since the time of inception. I don’t remember how I came across this tool years ago, but since then Grammarly has been saving my day. Once you install & activate the chrome extension, it will check pretty much everything you type. I’m still waiting for sites where Grammarly doesn’t have your back.
Here’s a quick video that shows how the extension works:
With the help of Grammarly, I am careless about what I type, not in meaning but spelling wise. Grammarly immediately flags it and I get it fixed then and there. Sure, the AI is not perfect every time, 1 out 1000 times it’s correct.
Grammarly is predominantly a free chrome extension, but for better suggestions & to undo advanced grammatical mistakes. The paid version is available at $11.95/mo (if billed annually). If you are a beginner, the free version will do just enough for you.
Download the extension from here.
Hashtags aren’t always needed, but they are the low hanging fruits that bring you an extra inch of traffic & reach from social platforms like Instagram & Twitter.
Hashtags are one of the most effective factors for having successful campaigns on social media. The extension basically checks the quality of the hashtags (in real time) used in the posts made by you on your social media. This comes really handy when you are scheduling posts using various scheduling tools.
Simply, paste the hashtags you’ve decided to include in your posts, and you are good to go. This whole process should not take more than a few seconds. In other words, this chrome extension is more or less like Google trends. It helps you decide which keywords, in this case, the hashtags.
If you rely on social media for your marketing on a day to day basis, Hashtest is a must have chrome extension. But if you don’t do it frequently, you can turn on and off only as and when needed.
#3 LinkedIn Sales Navigator
LinkedIn is a sales gold mine, especially if you are a B2B player. Off-late, LinkedIn has turned into a content marketing platform & hence sales also have gone up. Hence, the LinkedIn Sales Navigator chrome extension.
What this extension does it hand you the basic information of your Gmail contacts, who’re already on LinkedIn. This makes it super easy to fetch information.
This isn’t convincing enough.
To make your life easier, this cute extension brings your all the information without you having to dig your inbox for this data. You also get a gist of the profile including information like connections, articles, or any mutual groups. This little information will help you find a common ground to write your sales pitch.
Premium version of this extension lets you add leads directly to your Gmail. If not right away, you can later upgrade to premium version. At least, you’ll be a better marketer by feeding on data that will create a great sales pitch.
Unless you’re living under a rock, you must have heard about SEMrush. SEMrush is a life-saving tool for all your SEO needs. SEMrush is predominantly a keyword research tool, but it doesn’t just end there. Sure, Google Analytics helps you understand every activity happening on your website, but it doesn’t share anything about your competition, and that’s where SEMRush comes into play.
You can literally spy on every move of your competition and craft your moves. Sure, this tool gives you the data to decide every move of yours but it’s your intelligence & creativity that needs to do the heavy lifting.
There are three extensions from SEMrush, one is
SEMrush Page Rank helps you with the page rank of the webpage you are on, this helps you decide if the webpage is worth linking to. If you are looking for backlinks, this is the chrome extension to rely on.
Open in SEMrush, on the other hand, delivers all the data of the webpage you are on without even visiting SEMrush, putting in the URL and waiting for the data to load. This extension brings that data real time.
SEMrush writing assistant helps you create epic content. Your words need an extra pair of eyes to proofread on the go. Furthermore, writing assistant will also help you with the SEO score considering a number of on-page SEO factors. It also helps you with keyword density, plagiarism check, readability & lot more factors that make your content epic.
#5 Highlights by Learning Path
Internet is experiencing a flood of information in recent times. Furthermore, the amount of information you consume every day is growing by multiple folds. Managing this huge amount of information is not at an easy task.
Highlights help you highlight any text you find important on any webpage. Once you install & activate it on your chrome browser, you can highlight the texts, and you can find all the highlighted texts under one hood, including the URL.
If you are a blogger, you can use this tool to save your future topics in this chrome extension. So next time you open the dashboard, you can find all the highlights, along with the URL so that you can extract the required information from that webpage and get going with your blog post.
You can sign up with your Google, Facebook, Twitter, Steemit, & Civic. Once you log in, all your highlights will come under one place and will reflect the same highlights across all devices. On top of all, this extension can also share the highlights on your social media platforms(for now only on twitter)
Show me a better way to organize your data points for your next blog post. I’ll wait.
Not the video looping app of you have on Instagram. Boomerang is a chrome extension that helps you time the emails that you send. Here’s a video on what the extension can do for you.
To sum up, this extension can help you time your emails so that the emails are most likely to open & read.
This doesn’t end here
See the scales in the image above. Various factors that make an email worth paying attention to, come in action and guide you to make necessary changes. Furthermore, you can even schedule your emails with the help of this tool as shown in the image below.
If you are just starting out and are trying to find the best time to send out emails, this is the extension you ought to rely on. Also, if you are someone who keeps sending a lot of emails throughout the day, this extension will save a lot of time for you.
For example, if you want to be the first one to appear in someone’s inbox on an unfriendly Monday morning, you can do this with the help of this extension. Simply schedule the email and hit the snooze button without having fear of not reaching the inbox of your prospects.
BuzzSumo is yet another chrome extension that needs your attention. BuzzSumo is basically one place to find the most shared content and the key influencers on social media. This extension will help you create content that people are loving and you will also find the influencers from all walks of industries that you can leverage to broadcast your campaigns.
Simply put in the topic you are planning to create content on and you’ll find a ton of content that gets most shares and the influencers related to that topic so that you can reach out to them & pitch your content.
See for yourself. This extension spits all the data about the webpage you are on. You can see who has shared the page you are on, the backlinks that webpage has. If you notice a piece of content from your competition, you can quickly open this extension and see who’s shared their content and what backlinks they have. This way, you can reach to those people and ask for backlinks and also share your content on their social media platform.
How easy it is to gain backlinks and social shares. And let me remind you, these two are among the top 5 ranking factors.
Final Thoughts on Chrome Extensions
By now I’m sure you must have found chrome extensions that are going to make your life easier than it was before reading this post. Furthermore, you also figured out that Google Chrome is the best way to browse the web.
Keep aside what chrome does to your RAM, everything comes at a certain cost. I shared this post to help you work more efficiently and create a webmosphere that you and I can happily live in.
You need the right tools to do the right thing at the right time. Considering the least amount of attention span we humans have right now, I want to help you stay productive while you create awesome content.
I’ve mentioned only those extensions that have made my marketing career easy. I’m sure you should be using other chrome extensions too. How about educating me about them? Mention the extensions that I haven’t mentioned in this list and help me improve.
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