Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. It is also one of the most spoken terms in SEO industry.
When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page.
Google reshaped its search algorithm to deal with the billions of pages and searches made every day, with backlinks in mind. Given that Google handles 2 trillion searches every year, it has to be smart and strict. So in the latest update, Google has laid a lot of weight on backlinks.
What is a quality backlink?
In simple words, a quality backlink is a web page linking or pointing to a particular web page of your website.
What are the types of backlinks in SEO
Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools.
- Informational backlinks: These are the backlinks that provide more information on the words linked in the text. Wikipedia is the classic example of this.
- Definitional backlinks: Backlinks that provide extended definition to the linked words on your web page.
- Referential backlinks: When a web page is linked for source citation purpose.
- Promotional backlinks:The most commonly used backlinks are promotional backlinks. The linking of your content in guest posts, forums, Q&A platforms etc are an example of this.
Why are Backlinks important for your web pages?
Not long ago did having low-quality backlinks was also considered to rank pages by Google. But since the Penguin algorithm update, this game has changed everything. A lot of top-notch bloggers lost the traffic and rank drastically before they could know what has happened.
It took quite a long time to understand the reason the drop. But once understood they did not commit the mistake ever again. Not only having backlinks is important, but having quality backlinks is what matters. If you see backlinks from spam or automated websites, remove it immediately.
Now let’s have a look why having quality backlinks is important.
#1 Increases traffic & organic ranking
With more quality backlinks pointing to your domain the traffic in going to shoot up. As the backlinks bring traffic to your domains your ranking will also be increasing.
Notice, if any of your content is ranked well then surely one of the reasons behind this would be quality backlinks.
#2 Strong signal to Google search crawler
When a search engine encounters a backlink to a domain, it considers your domain to be informative and also worth showing to more people.
And because of the traffic from backlinks search engine again considers your content to be useful and place it on the pages with fewer backlinks.
#3 Builds Domain Authority/Page Authority
Domain authority is score developed by Moz which predicts how well a website would do on SERP and same goes with the page authority.
Higher the DA/PA higher will the quality of backlinks (in case you are seeking backlinks) or higher will the be the rank (in case DA/PA of your web pages are high)
And it is important to know that backlinks from the high-quality website also increase your DA/PA.
#4 Faster indexing
Since you have got high PR backlinks, your content will be indexed faster. Reason being the domain pointing towards yours is already indexed well, so along with that domain, even your content will index well.
Terms related to backlinks that you should know
- Link juice: When a web page links to your web page, it passes “link juice” to your web page which helps you rank high and increase DA.
- No-Follow tag: No follow tag lets you stop passing link juice to the other website. However, Google doesn’t like no-follow tag as it does not contribute anything in SEO. But you can always use it to link a less reliable site.
- Do-Follow tag: Exactly opposite to No-follow is a Do-follow tag. It passes the link juice to the linked web page. By default, all the link created are Do-follow tagged.
- Linking root domain: It is the number of unique domains linking to your web page.
- Anchor Text: It is the text with the link embedded in it. Anchor text plays important role in SEO as contains the link to a website. It also helps you rank for a keyword.
How to increase traffic with quality backlinks
Create awesome article and offer it
Search for articles related to your niche, find some amazing sites where the posts are almost similar to what you want to get backlinks for. Contact the site owner and in a very professional manner offer them your content to link to.
Also mention how will they be benefited by doing this, this trick wins every time. Look for some etiquettes to write a request mail for backlinks, follow it and get the backlinks for free. But before that make sure you have a top-notch content.
Create top-quality content to attract backlinks
This is something that you control. The two ways mentioned above are tentative, might not work no matter how hard you try. By this method is cent percent fruitful If you are just above average in creating content.
Create content that people would want to link to as it will be beneficial to them. Spread your content on social media so that people would read it and might even link to.
Do some guest postings
Easiest and efficient way to get backlinks. Look for some top quality websites in your niche and create awesome content for the website. In return get backlinks.
Make sure you create content selflessly as you are getting something really big in exchange for this. Stay highly active on platforms like YouTube, Facebook, Quora, medium, stack overflow and forums (wrt your niche) that are highly appreciated by search engines.
Involve in Email Outreach program
One of my favorite and highly efficient, email outreach has been diversely used by many top bloggers. And hence I’d recommend you to have email outreach for all your posts.
There are tools like Buzzsumo that has the data of bloggers and their recent work, social shares, stats of their work, most shared content, key influencers and lot more (these features are paid) apart from this there free but manual ways to get information of people to reach out to for your email outreach program.
- Google the keyword you want to rank for.
- List out the contact details of blogs that rank well for that keyword
- Get more such contacts by searching for all possible combination of that keyword (use LSI graph for this or Searches related to search term below the search result page)
- Have a nice way to pitch bloggers with your content and get backlinks
Important things to keep in mind when building backlinks
- Relevant backlinks > quality backlinks
Apart from being a high authority domain linking to your domain, it’s highly important to have relevant links linking to your domain else there are chances that search engine bots might consider this as spam and might put your content down the page in SERP. If your website is an automobile niche, a backlink from another automobile website is much better a backlink from HuffPost.
- Position the backlinks right
The position of links also matters. If the link to your domain is placed at a prime location of that page it’s time to celebrate or else either request the owner of the website to place it at correct place else tell them to remove it.
- Editorial links do wonders
Editorial links are nothing but links that are manually placed. Creating an account on a site and placing backlinks might get you penalized. However, this is not the case with platforms like Quora, medium, Facebook, stack overflow etc. They are very high authority websites and backlinks from these sites help a lot to rank. You must have heard of sites that get most of their traffic from social media and rank amazingly in SERP also.
Best automated backlinks building tools
#1 Check My Links
It is an extension available for Google Chrome.
This extension is also a backlink checker. Visit any page and with this extension active, you can find the links that you can utilize to get backlinks to your web page.
Most of the links highlighted by this extension will be green, but some would be red and these are the broken links you want to target to improve your own popularity.
#2 Broken Link Builder
Broken Link Builder is a very nice alternative to the extension discussed above. It searched for broken links on your behalf and in just matter of seconds, you get a huge chunk of data to be utilized for building your popularity.
And one you get it, all you have to do is reach out the owner and get your links placed there. And this way you have created a big list of domains pointing towards your domain.
Broken link builder works in 3 simple steps
- Search for broken links related to your subject (niche/keywords)
- Choose pages you think you can link to. Be vigilant in choosing, consider DA, PA and PR of the page you are intending to link to.
- Reach out to the site owners and tell them to place your content instead of the broken links existing on their site.
#3 Link Bird
All in one tool to not only grow your backlink popularity but also to
- Get ideas for keywords
- Track your rankings
- Do the keywords research for SEO
#4 Pitch Box
Pitch Box is outreach mailing tool that not only gives you exposure to ideas but also it helps you to reach out people who would be fruitful to link.
“Pitchbox automates the grunt work so you can focus on what you do best: creating real, person-to-person connections with the people you want to reach.” -Pitch box team
This tool automatically sends emails to potential leads and give you an opportunity to connect with them and get the backlinks for your web page. Take a look at the Pitchbox Quick Tour for better understanding.
If you are interested in ranking for local SEO then this tool would come handy. With this tool, you can locate websites (in your niche) and connect with them to build links.
Whitespark also helps with
- Guest posting
- Professional organizations
# 6 Monitor Backlinks
Not a magic wand of these bunch of tool but one thing Monitor Backlinks does the best and is my personal favorite is that it send alerts when your competitor gets a new backlink. It’s that transparent.
set up competitors from dashboard, site back and relax. After this, all you have to do is pay close attention to the backlinks your competitors are getting and based on that you build your links.
Also with this data, you can reach out the backlink provider to your competitor and offer your content and override theirs. For this, your content should be better than many. You can also get the data of social shares your competitors are getting that will help you plan your social promotion campaign.
Know about every backlink you get, instantly. Linkstant was built to provide you the data of new backlinks which is a manual process, so far.
Since you are getting the backlinks data immediately, you can know the purpose of the linking. Good or bad either way, you are getting a backlink. But if it’s a bad one, you can take action spot on. So in a way you can use this tool as feedback machine.
More or less like Linkstant, Linkody is also backlink data accumulation tool. On top of all the features, Linkody informs you when a competitor gets a backlink. This should keep you ready and keep up the pace whenever they get a backlink.
GroupHigh is a collaborative platform for the outreach program. With this tool, you find people it would be fruitful linking to. This tool ensures that you are reaching to right people in your industry and linking to active blogs. No other tools deliver this much of data as this one.
As a blogger, it is so much important to track emails and what if you forget the mail you sent? Buzzstream takes care of emails you send and make the most out the outreaches you send.
Here’s what BuzzStream has to say about its link building features:
“Keep your link development projects on track – and see where every campaign’s at with a touch of a button. Set reminders to follow up, track campaign progress, and share tasks with your team – so you work like a well-oiled machine.”
As far as I see, backlinks are not leaving that top spot in ranking signal any soon. Let’s hammer while the iron is hot and build the build the brand you always wanted to build. I am sure this article has helped you understand some basics of backlinks in SEO and has given you a clear idea of backlinks and its benefits.
Over to you. How do you work to get backlinks on your blog? Which is the tactic that you are going to use first? Share your experience and answer here in the comment section below.
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